Sparkler
Overview
Sparkler is an intelligent ad management solution available as a web platform and mobile app. Leveraging AI, it simplifies creating and optimizing campaigns. The UX design focuses on an intuitive user experience, enabling businesses to build effective ads, find target audiences, and monitor performance seamlessly. The platform's goal is to drive growth and improve conversion rates, regardless of a company's size or advertising expertise.
Deliverables
Brand strategy and positioning
UX strategy and sitemap
Website design and mobile application
Sparkler is a platform that ignites ideas and turns them into impactful experiences. The core value proposition: a powerful analytics tool designed to boost conversion. The mobile app's interface makes it easy to track performance and gain insights that help engage and retain users. The excellent UX design turns complex data into actionable growth strategies for any business.
Goal
Vireon’s brand lacked clarity, consistency, and emotional connection. Their digital experience felt fragmented, outdated, and failed to communicate their value to users, both patients and partners.
Focus
The Sparkler mobile app allows users to monitor top-performing ads and their key metrics on the go. The intuitive UI design provides a clear overview of performance. An integrated chat interface suggests a collaborative user experience, enabling teams to communicate directly within the app about campaign strategy and results. The seamless navigation logic of the Sparkler mobile app. Users can effortlessly switch between performance insights, ad metrics, and communication channels. This integrated user experience, built on a clean UI design, ensures all essential advertising tools are just a tap away.
Julia Bennett
Co-Founder & COO, Vireon Health
